Privacy Policy

Buena Vision Optical ("we", "us", or "our") operates this website and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or interact with us.

Buena Vision Optical
2103 Strawberry Rd, Pasadena, TX 77502
Phone: +1 (713) 473-6174
Email: info@buenavisionoptical.com

1. Information We Collect

Personal Information You Provide

When you browse our website, create an account, or place an order, we may collect:

• Full name
• Email address
• Phone number
• Shipping and billing address
• Payment information (processed securely — see Section 4)
• Prescription details (if provided for lens orders — see Section 5 for full details)
• Order history and communication records

Information Collected Automatically

When you visit our website, we automatically collect certain data through cookies and similar technologies:

• IP address
• Browser type and version
• Device type (mobile, desktop, tablet)
• Pages visited and time spent on each page
• Referring website or search engine
• General location data

Information from Third Parties

We may receive information from:

• Payment processors (transaction confirmation only)
• Shipping carriers (delivery status updates)
• Analytics providers (website usage data)
• Social media platforms (if you interact with us through those channels)

2. How We Use Your Information

We use your personal information for the following purposes:

• Order Processing: To fulfill, ship, and deliver your orders.
• Customer Support: To respond to your inquiries, requests, and complaints.
• Communication: To send order confirmations, shipping updates, and (with your consent) promotional emails.
• Website Improvement: To analyze usage patterns and improve our website experience.
• Fraud Prevention: To detect and prevent fraudulent transactions and unauthorized access.
• Legal Compliance: To comply with applicable laws, regulations, and legal requests.

3. Cookies and Tracking Technologies

We use cookies to:

• Keep your shopping cart active
• Remember your preferences and login information
• Analyze website traffic and performance

We use third-party analytics tools such as Google Analytics solely for website performance analysis. These tools collect usage data subject to their own privacy policies. We do not use cookies or tracking technologies for targeted advertising or cross-site behavioral tracking.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect your website experience. We also honor the Global Privacy Control (GPC) opt-out signal.

4. Payment Security

All payment transactions are processed through PCI-DSS compliant payment processors. We do not store your full credit card number, CVV, or any sensitive payment details on our servers. Your payment information is encrypted using SSL technology during transmission.

5. Prescription Data Handling

When you provide prescription information for a lens order, we treat this data with heightened care as sensitive personal information.

What We Collect

Prescription data may include sphere (SPH), cylinder (CYL), axis, add power, pupillary distance (PD), and any other values specified on your valid eyeglass prescription.

How We Use It

Your prescription data is used solely to fulfill your lens order. It is not used for marketing, analytics, or any purpose unrelated to your order.

Who Has Access

Access to prescription data is limited to Buena Vision Optical staff directly involved in processing your order. We do not sell, rent, or share your prescription data with any third party except as required to fulfill your order (for example, a licensed optical laboratory that produces your custom lenses). Any such third party is contractually obligated to use your prescription data only for order fulfillment and to protect it accordingly.

How We Store and Protect It

Prescription data is stored within our order management system (Shopify), which uses industry-standard encryption and access controls. We do not store prescription data in unencrypted formats or in systems outside our order management platform.

Retention

We retain prescription data for as long as your order record is active and for a reasonable period thereafter to support warranty claims, remakes, or customer service inquiries, consistent with our general data retention practices described in Section 6. You may request deletion of your prescription data at any time by contacting us, subject to any legal retention obligations.

Your Rights

You have the right to access, correct, or request deletion of your prescription data. To exercise these rights, contact us at info@buenavisionoptical.com.

6. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We do not share your personal information for targeted advertising or cross-context behavioral advertising.

We may share your data only with service providers who assist us in operating our business:

• Payment Processors — to complete transactions (e.g., Shopify Payments, PayPal).
• Shipping Carriers — to deliver your orders (e.g., USPS, UPS, FedEx).
• Website Platform — our website is hosted on Shopify, which processes data in accordance with its own privacy policy.
• Analytics Providers — to understand website usage (e.g., Google Analytics), used solely for internal analytics purposes and not for advertising.
• Optical Laboratories — if applicable, to produce custom prescription lenses based on your order. Prescription data shared with laboratories is governed by Section 5.
• Legal Authorities — if required by law, court order, or governmental request.

All third-party service providers are contractually obligated to protect your information and use it only for the purposes we specify.

7. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes described in this policy
• Comply with legal obligations
• Resolve disputes and enforce agreements

Order and transaction records are retained for a minimum of 5 years for tax and accounting purposes.

8. California Consumer Privacy Act (CCPA/CPRA) Rights

If you are a California resident, the CCPA as amended by the CPRA grants you specific rights regarding your personal information.

Right to Know

You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties with whom we share it.

Right to Delete

You have the right to request that we delete your personal information, subject to certain legal exceptions.

Right to Correct

You have the right to request that we correct inaccurate personal information we maintain about you.

Right to Opt Out of Sale or Sharing

We do not sell your personal information as defined under the CCPA/CPRA, and we do not share your personal information for cross-context behavioral advertising. We use analytics data (e.g., Google Analytics) solely for internal website performance purposes, which does not constitute a sale or sharing under the CCPA/CPRA. If our data practices change in the future, we will update this policy and provide you with the ability to opt out before any such change takes effect.

Right to Limit Use of Sensitive Personal Information

We do not use sensitive personal information (including prescription data) for purposes beyond fulfilling your order and providing customer support.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA/CPRA rights.

How to Exercise Your CCPA Rights

To submit a verifiable consumer request, please contact us at info@buenavisionoptical.com or +1 (713) 473-6174. We will respond within 45 days of receipt.

9. Texas Data Privacy and Security Act (TDPSA) Rights

If you are a Texas resident, you have the following rights under the TDPSA, effective July 1, 2024:

• Right to Know: You may request confirmation of whether we process your personal data and access that data.
• Right to Correct: You may request correction of inaccurate personal data.
• Right to Delete: You may request deletion of your personal data, subject to certain exceptions.
• Right to Opt-Out: You may opt out of targeted advertising, the sale of personal data, or profiling. We do not engage in these activities.
• Right to Data Portability: You may request a copy of your personal data in a portable, readily usable format.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us at info@buenavisionoptical.com. We will respond within 45 days.

10. Global Privacy Rights (Other Jurisdictions)

Residents of other U.S. states (including Virginia, Colorado, Connecticut, and Utah) and the European Economic Area (GDPR) may have similar privacy rights. To exercise any privacy right regardless of your location, please contact us at info@buenavisionoptical.com or +1 (713) 473-6174.

11. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will take steps to delete it promptly.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party website you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

14. Contact Us

Buena Vision Optical
2103 Strawberry Rd, Pasadena, TX 77502
Email: info@buenavisionoptical.com
Phone: +1 (713) 473-6174
Hours: Monday to Friday, 10:00 AM to 6:00 PM (CT) | Saturday, 11:00 AM to 5:00 PM (CT) | Sunday, Closed